We’ve entered the seasons of Virgos, Libras, and Scorpios. The times when school doors are open, summer frolicking turns to autumnal leaf peeping, months for those who are already yearning for next summer and those who welcome the arrival of the onslaught of pumpkin spice everything. Our calendars have landed in the fourth quarter of the year.  Ready or not, here we are. How are you handling it all?

 


For those who have had any kind of experience creating an X presence for any period of time, the question has undoubtedly crossed your mind: what's this worth? It's not a vanity exercise. Monetization of the creator's work, partnerships with brands, and direct account acquisitions are all now commonplace in the social media economy, and your X account is becoming a legitimate digital asset just like a newsletter subscriber list or a domain name.