Count Uses Sheep to Snag Wine Lovers

Rosie Carbo's picture

Next time you’re searching for a unique white wine, uncork a bottle of Saladini Pilastri Pecorino white wine. Is the name of the Italian, family-owned winery a challenge?  No problem.  Just ask for wine with sheep on the label.

Saladini Pilastri Pecorino white wine. From Count Uses Sheep to Snag Wine Lovers

In Italian “pecora” means little sheep.  That is why Pecorino wines sport it on the label.  But even with a bottle in hand, the image begs the question: What do sheep have to do with this wine?  While Pecorino Italian cheese is made from sheep’s milk, that’s only part of this wine’s pedigree.

According to a local legend, the Pecorino grape acquired its name from sheep who loved grazing on Pecorino grapes while shepherded from pasture to pasture.  The Greeks brought the grape to Italy, but the low-yielding grape was thought to be extinct until the 1990s.

One reason the sheep may have loved the grapes, which are found in the Marche, Abruzzo, and Umbria wine regions, is for their natural sweetness. Yet Pecorino is not a sweet wine in any sense of the word. It is an aromatic wine with bright acidity that pairs well with all types of seafood dishes.

Saladini Pilastri uses the yellow sheep’s image as a marketing tool, inspiring wine aficionados to explore its organic white wines.  The sheep’s image also reflects the white grape’s Denominazione Di Origine Controllata e Garantita (DOCG) required by Italian law.

Pecorino wines must contain at least 85 percent Pecorino grapes to receive the Offida DOCG stamp of approval.  Low in acidity, the wine is typically straw-colored and medium-bodied.  On the nose, it’s all about nuts and fruits, such as green apple, pineapple, and even bananas.

Count Saladini Pilastri heads up the family wine business from his sprawling villa 2 kilometers from the medieval town of Spinetoli in the Ascoli Piceno province.  The lands and titles were gifted to the Saladini Pilastri family 1,000 years ago as a reward for its participation in the Holy Crusades. Want to visit? Click here for best hotel rates and availability.

Three centuries into it, the Count continues to produce artisan wines and one-of-kind olive oil.  The rolling sun-baked hills of Monte Prandone and Porto d’ Ascoli surround the 300 hectares that make up Saladini Pilastri winery.

Saladini Pilastri. From Count Uses Sheep to Snag Wine Lovers

Nestled in the bucolic Marche appellation in the eastern coastal region of Italy, the winery is not far from the Adriatic Sea.  Looking at a map of Italy, the Marche is situated in the “calf” of the iconic Italian boot. In English, the wine region is called the “Italian Marches” region.

Saladini Pilastri. From Count Uses Sheep to Snag Wine Lovers

Le Marche region, however, is not as famous as neighboring Tuscany and Umbria. But to wine aficionados searching for fine organic wines, that’s a good thing.  In fact, Saladini Pilastri implemented low-impact organic farming practices as recently as 1995. Those efforts included eliminating artificial fertilizers and pesticides. By 2008, the winery was one of a few certified organic wineries in Marche.

Saladini Pilastri. From Count Uses Sheep to Snag Wine Lovers

With celebrated Tuscan enologist and winemaker Alberto Antonini at the helm, Saladin Pilastri was the first winery in the Piceno area to earn the prestigious Tre Bicchieri award from Gambero Rosso, Italy’s wine bible.

“The count follows all the process of the harvest, the winery, and the vineyards. He personally controls everything.  For him, it is a passion,” said Pietro Piccioni, export manager.  “Like the decision to go bio and organic.  He started with bio and organic cultivation in 1995, and we wrote “organic” on the first label in 1998.”

Saladini Pilastri. From Count Uses Sheep to Snag Wine Lovers

The move to organic is one technique that caught the eye of a wine scout from Total Wines & More, which promptly added Saladini Pilastri winery to the company’s portfolio. Now, the fine wines are available at one of TWM’s 80 superstores in 13 states.TWM has stores in New York, New Jersey, and other states on the east coast. A bottle of Pecorino white wine retails for about $10 a bottle.

Although 55 to 60 percent of the wines Saladini Pilastri produces are white wines, its red Rosso Piceno wines are also a gift.  This red has 80 percent Sangiovese and 20 percent Montepulciano. A bottle of this ruby red also retails for $10 a bottle.  Like Pecorino white, Rosso Piceno 2010 is made from hand-picked organic grapes.

Saladini Pilastri. From Count Uses Sheep to Snag Wine Lovers

“This winery has delivered where so many have tried and failed,” said Marc Hinton, wine writer and regular contributor at Enobytes. com.  “This is a fruity but well-composed, medium bodied wine with larger than life character.”    

TWM, the largest independent fine wine retailer in the country, is a Maryland-based company founded in 1991 by brothers David and Robert Trone.  The company prides itself on offering a wide selection of “unique” and “below-the-radar” fine wines.

“We are committed to having the best wine selection with an emphasis on fine wine. This differentiates us from other U.S. retailers who specialize in one geographic area and price category,” according to a statement on TWM web site.

Saladini Pilastri wines distributors are also in Florida, California, Arizona, and other states.TWM recently opened additional retailstores in Dallas and Fort Worth.  So Texans can now purchase Saladini Pilastri wines and judge for themselves.

Saladini Pilastri. From Count Uses Sheep to Snag Wine Lovers


Travel vicariously to Italy and Saladini Pilastri winery at: and contact Total Wine & More at to find the nearest retail store.





Rosie Carbo is the Lifestyles Editor for Wandering Educators, and is a former newspaper reporter whose work has appeared in newspapers and magazines nationwide. Some of those publications include People magazine, The Dallas Morning News, The Houston Chronicle and San Antonio Express-News. Some of her features were redistributed by The Associated Press early in her career as an award-winning Texas journalist.



All photos courtesy and copyright Saladini Pilastri


This story was originally published in 2016 and updated in 2017