For those who have had any kind of experience creating an X presence for any period of time, the question has undoubtedly crossed your mind: what's this worth? It's not a vanity exercise. Monetization of the creator's work, partnerships with brands, and direct account acquisitions are all now commonplace in the social media economy, and your X account is becoming a legitimate digital asset just like a newsletter subscriber list or a domain name.

“Good fortune is what happens when opportunity meets with planning.” - Thomas Edison

I don’t know about you, but these days I feel like much of society has the attention span of gnats. We aim to play the long game but are interrupted by something shiny on aisle six. We set goals, make those bucket lists, and say ‘someday’ more times than we can count.

Woman walking on sand dunes

 

As times continue to shift, as ways continue to change, the power of community, connection, and friendship can continue, too, as a source of hope and possibility. Friendships old and new, brief connections as you go about your day to day life, friends at distance and close by, long conversations and occasional messages: all those nurture connection. They are reminders of ways to keep balance and focus as world events and personal ones fill the world with change.

Here are several ways artists have explored connection in their music.